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  • Paul Varghese

Few Best Small Business Website of 2020-21

Updated: Aug 1

A powerful online presence is imperative for small business owners. With so many potential customers searching for businesses like yours, you want to ensure that your brand leaves a lasting impression online.

To help you create a website that’s professional, engaging, and memorable, we’ve hand-picked this selection of the best small business website examples, all built on Wix.

For getting you started, you’ll also find two free business website templates that you can fully customize and make your own:

Best small business website examples

  1. Pibco: App website

  2. Ception: Tech startup website

  3. Objective: Lifestyle eCommerce website

  4. Holyziner: Freelance photography portfolio

  5. Puffin Packaging: Eco-friendly packaging website


01. Pibco: App website

Piboco is an interactive reading app for children, created by a collective of picture bookmakers. Its homepage design is clean and uncluttered, with large text placed on top of playful geometric shapes.

With the help of concise written website content, site visitors are introduced to what the site is all about as soon as they enter. Following this textual description, a prominent CTA button immediately encourages them to download the app.

The header makes navigation effortless, with a website menu and a logo that leads back to the homepage when clicked. There’s also a language toggle, allowing users to switch between the three languages of this multilingual website with ease.

The Piboco site is just as inviting in its mobile website version, with added interactions such as animations and a welcome screen.

02. Ception: Tech startup website

Ception’s brand identity is evident in every aspect of its business website. From its tech logo to the clearly defined brand colors - a dark primary color and four accent colors that pop out in comparison - everything on the page comes together to form one cohesive story.

Ception also uses a mix of visual elements, including illustrations, icons, and photographs, to highlight their advanced localization solution.

By implementing top website business tips, the site’s hierarchy is crystal clear. It’s easy to see which elements are the first to draw our attention so that the most significant features do not go unnoticed. This is achieved through variation in text size, like larger headers, as well as text weight, such as bold CTA text.

03. Objective: Lifestyle eCommerce website

Accomplishing not one but two great website ideas, Studio Adjective has created both an online interior design portfolio for showcasing their projects, as well as a separate eCommerce Website for selling their products. Their online store, Objective, exudes a high-quality, minimalist lifestyle in everything from the web design itself to their wide range of products.

Applying the split-screen website layout, the page is vertically divided in two down the middle. For added visual interest, the store’s logo is located at the very center, where the two halves meet. The logo stays put as site visitors scroll down, tying these web design trends together.

When browsing through Objective’s products, site visitors are met with impeccable product photography. By the use of hover effects, each of the images changes into an alternate view of the same product when hovered over. This simple change makes for a more interactive shopping experience and increases the products’ appeal.


04. Holyziner: Freelance photography portfolio

Igor Ntwari, also known as Holyziner, is a freelance photographer based in Burundi. His photography website was built on Editor X, the advanced creation platform from Wix. Igor’s website employs enlarged typography and overlapping layers to create a stylish, edgy look.

Adding to this sophisticated design is Igor’s font pairing combining both serif and sans serif typefaces (with and without little embellishments at the tips of the letters). Another unique typographical touch to the website is his handwritten signature, which appears at the website’s footer and serves as a bespoke logo design.

The online form on the ‘Contact’ page reinforces the same visual language as the rest of this portfolio. With enlarged typography and thin black lines, site visitors are invited to fill in their information. If any of the details are incomplete, the lines turn red to indicate the error. These friendly micro-interactions guide site visitors in the right direction, improving the website user performance.


05. Puffin Packaging: Eco-friendly packaging website

Eco-friendly packaging company Puffin demonstrates the value of creating your own logo. Note how their logo serves as a key element in the web design itself, repeating in the header, the favicon (the little icon at the top of the browser), and the Product photograph.

Yet a great logo is only one component to building a brand. Puffin has also crafted catchy slogans to encapsulate their business and spirit - “Delivered fresh, naturally.”

Another important element is its brand voice, which is applied consistently across their website. The written copy maintains a light, conversational tone, with fun phrases (like, “give us a buzz on the telephone”) that help the brand come off as human and approachable.

This same tone is used in the testimonials section of this professional website. As proof of their customers’ love for the product, Puffin opted to turn to the enthusiastic responses of pets. It’s an unconventional approach, sure to put a smile on-site visitors’ faces.




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